NTY promo through BBC starts, CNN to broadcast from first week of Dec: Image By: KTM2Day.Com
KATHMANDU: International electronic media has finally started promotion of Nepal Tourism Year 2011 (NTY 2011) from today. The promotion of Nepal has begun from BBC in Australia from today, while the promos will be on air in South Asia from December 5. “Destination Nepal is being promoted with the theme ‘Naturally Nepal’ and ‘Joy of Adventure’ along with a logo of Nepal Tourism Year 2011,” said director of planning and monitoring at the Nepal Tourism Board (NTB) Kashi Raj Bhandari.
Television promotion of ‘Destination Nepal’ through CNN will also start from the first week of December. “We have gone negotiated directly with BBC and CNN, however incase of China and India, NTB is soon going to announce tender notice from print media,” informed Bhandari.
Nepal Tourism Year 2011 (NTY 2011) committee is paying Rs 25 million to BBC and Rs 15 million to CNN. “We have prepared two different promos of 30 second and 15 second length,” he said, adding that the committee has also estimated Rs 90 million for advertisement in Chinese and Indian television channels.
The promos in BBC and CNN will be broadcasted till March 2012, but Indian and Chinese television channels will start promo from January 2012.
The government had allocated a total of Rs 380 million for the Nepal Tourism Year 2011 promotion campaign. “Of the Rs 380 million, Rs 130 million has been spent so far,” the committee said.
Meanwhile, NTB participated at the India International Travel Mart ( IITM) 2011, Pune in India on November 26-28. The representatives from the board highlighted all the unique selling points and comparative advantages of Nepal as a nearest international holiday destination.
Pune and Mumbai — with a large number of growing middle class who can afford to take holidays — and with growing industrial and economic base with high prospects for conference and incentive holidays has already been identified as a highly potential area for promotional purposes.
Mumbai offers good connectivity to Kathmandu directly by Jet Airways and there are other flights operating to Kathmandu via Delhi from Pune.
The promotional efforts is paying as Nepal witnessed 42 per cent growth in Indian arrivals in the ten months of 2011.
Source: THT
